A Fresh Look for a Feline-Focused Future: Just Cats Unveils New Logo & Branding

After more than 30 years of caring exclusively for cats, Just Cats Veterinary Clinic is celebrating its next chapter with a refreshed brand identity—including a new logo that better reflects who they are today.

With the recent move into their spacious, modern Mechanicville location, founder Dr. Susan Sikule felt it was the perfect time to update the practice’s look. The original logo had served the clinic well for three decades, but the growth of the practice—and the evolution of its mission—called for something new.

“I’ve had that logo for 30 years,” Dr. Sikule shared. “With the change in the new place, it felt right to change it up a bit.”

A Logo That Shows Their Strength

The new logo embodies the confidence and clarity behind the phrase Just Cats. For years, Dr. Sikule says she hesitated to emphasize the “cat-only” aspect too boldly. But over time, she’s come to fully embrace the practice’s unique strength: expertise, compassion, and a deep understanding of feline health.

“In the past I’d say, ‘I’m just cats,’ almost quietly,” she explained. “Now I realize—no, we really are just cats. And that’s something to celebrate.”

The updated branding proudly highlights that identity, reinforcing that the clinic is purpose-built for feline comfort, behavior, and medical needs.

A Perfect Fit for the New Space

The refreshed logo now sits prominently above the entrance of the Mechanicville clinic, complementing the building’s modern feel and signaling the start of a new era for the practice. The Guilderland location will transition to the new branding as well, including updates to signage and digital platforms.

Behind the scenes, longtime practice manager Missy—who recently celebrated her 10-year work anniversary—has been instrumental in updating the website, materials, and other brand elements.

More Than a New Look

The branding update goes hand-in-hand with Just Cats’ growth, expanded services, and commitment to providing the best possible care for feline patients. As the clinic continues to embrace new technology, therapeutic options, and a larger, more serene environment for cats, the refreshed identity symbolizes the vision for the future.

A new logo isn’t just a design—it’s a statement. And for Just Cats, that statement is simple, strong, and heartfelt: This is a place where cats come first.